Facebook to Tell Brands More About Who’s Near Their
Stores, Tailor Ads to Them
Will there be a point in the future when advertising
becomes too tailored? At what point will it become too cumbersome to track
customers, locations, trends, and other data making it more tedious to target
customers. Will this even become an issue or will this boost ROI to such a
level that no other method of targeted advertising succeed. IF social media
took a turn for the worse and ceased to be used by people, what would
advertisers do to maintain such tailored advertising? I think it is somewhat
dangerous to rely so much on social media for data.
I do appreciate that Facebook is keeping (at least
for the time being) the data anonymous as to not breech our privacy too much. I
would be even more inclined to cancel my Facebook if it was alerting companies
that I, specifically, was walking near their store. That would be a complete
breech of privacy.
Free? New Research Shows You’re Likely Paying With
Your Privacy
“Because ad-blocking prevents publishers from
gaining income they derive when ads are clicked, the CEO of the Interactive
Advertising Bureau claimed
that ‘ad blocking is robbery’ that could lead to an ‘internet apocalypse.’” I
do not agree with this statement made by the CEO. Ad-block isn’t robbery at
all. It is the same thing as throwing out a paper ad from the mail or changing
the station when an ad comes on the radio or TV. Just because the ad could have
been clicked on doesn’t mean it actually would have been. Thus, nothing gained,
nothing lost. Also, the people who are blocking ads are probably the same
people who won’t even click on the ad if they did see it.
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